5 Reasons you should use Drone Light Shows to Market your Brand in Africa    

Drone Light Shows are slowly revolutionizing the advertising industry, allowing brands to market their services and products in the sky. Despite being expensive, the novelty of this marketing spectacle guarantees to attract crowds and generate media hype. 

Drones offer a unique alternative that can complement or lead your marketing campaigns. Both the drone’s still image and video footage provide high-quality visual aerial views that are unprecedented in comparison to on-ground video shoots. From music festivals like Coachella to big movie launches internationally or Independence Day celebrations in Djibouti, the world is slowly hopping on to this new-age advertising trend.

Here are 5 reasons you should Include a Drone Light Show in your Next Marketing Campaign 

Use High-Impact Visuals to Create a Lasting Impact

1. Create a Spectacle

The big scale of this new-age strategy creates buzz in a way that traditional marketing mediums just can’t compete with. 

2. Drone Shows often go Viral

Drone light shows make for highly re-shareable social media content. Simply just because of the number of people, a drone show tends to attract; it has a very high chance of trending if it’s filled with aesthetically pleasing formations as it motivates the audience to record and share the performance. 

3. Become a Media Darling

There is still a major portion of the population who hasn’t seen a live drone show in Africa, making such marketing tactics the talk of the town. So, organic media coverage for such events is still quite high. 

4. Tell a Story in the Sky

Synchronized drone light shows can be programmed to create versatile animations and engaging images allowing endless creative possibilities for your client to tell their story in the sky. Create a story that resonates with your brand vision and message to enchant and emotionally connect with your audience. 

5. Create an Interactive Experience for your Audience

Consider integrating the drone show into the event’s existing footprint, by adding unique features that can directly engage the spectators including augmented reality experiences, synchronized music, and QR code. For example, you can create a QR code with drones redirecting users to a specific video ad or service information. 

Extend Campaign Life

The amount of content generated from the show (like photos and videos) can be utilized by your clients in their ongoing marketing efforts, for months after the show extending the event's impact. And this visual content will be shared and consumed on platforms like Instagram, YouTube, Pinterest, Facebook, and other channels. Additionally, the client can include the clips in their ad and marketing campaigns to stand out. 

Book a Show!

Our team performed a drone light show to celebrate the 45th Independence Day of Djibouti with 800 drones, making it the biggest drone light show in Africa. 

Watch the full video of the Djibouti Drone Show

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Be it a 500 or 1000 drone light show, our art team specializes in curating the most beautiful animations that can help you create a story that entertains and leaves a lasting impression. 

Book a drone show in Africa for corporate shows, private events, political campaigns, or cultural celebrations!

Have something stunning to show off? Unveil it with our drone shows!